When researching media institutions, I came to the conclusion that Bauer Media was best suited to publish my magazine: 'Vocal'. The other institutions I researched were Time Inc UK, EMap, Natmags, Future Publishing and Conde Nast. I have decided that Bauer Media would be the most likely distributer of my product because it is a large institution based in Europe, meaning it will have offices in the UK which make it closer to home than places like the US or Australia which will have distributing institutions of their own. Their portfolio manages not just magazines, but digital products, radio and TV stations. It is a well established institution and the fact that it manages film magazines means it would apply to my magazine even further as 'Vocal' covers music in film in the issue I produced and if it were a real media product, then it would strengthen its popularity by including items that Bauer Media readers were familiar with.
Left: A listing from my contents page which shows film culture entering the culture of music, which fits in with the portfolio of Bauer Media.
This issue of 'Q' was one of my front cover deconstructions and has items that were influential to my product. 'Q' is distributed by Bauer Media and it has grown into the mediums of radio and TV. 'Q Radio' and 'Q TV' are best known for music genres like indie and rock. 'Q' is an example of Bauer Media being a very well established institution as 'Q' has its own awards show: the 'Q Awards'. Bauer also publishes 'Empire', a film magazine which also has its own award ceremony called the 'Empire Jameson Awards'. By distributing my product, I believe that it would become a well known magazine far quicker than with any other publishing institutions.
Mainstream retail magazines are distributed in a variety of ways. Paid circulation is most frequently used as magazines need to make a profit if they are mainstream. Not only are magazines sold in print form in stores, they are also sold in a digital format online. In a world where technology is depended on so much, the digital format of a magazine is becoming very popular and the availability of subscriptions helps to boost the profit made by publishers. My product would also be available to download on digital stores such as 'ITunes' which could also advertise it on its feature page. Magazines can be downloaded via the 'Newsstand' app on 'Apple' devices. This would be ideal for my product because it would gain interest from a large proportion of my magazines' audience. The fact Bauer Media is such a well known and popular institution means that selling my product on different media platforms would be easily accomplished and would most certainly make large profits.