Flat Plan and rationale for preliminary task

Flat Plans

Above is my flat plan for my preliminary task, in which I will be designing a college magazine.  The first plan is for the front cover and the second plan is for the contents page.  Flat plans allow you to design with a guide of what the finished product should look like.



Rationale

Colour Usage- Green and orange will be the main colours on the front cover, though there will be a minor amount of blue.  These colours will brighten the page and will connote a warm environment, so the magazine will be positive.  The use of blue will cause a contrast in colour.  I will use different shades of colours to make the page look less bright.  There will be images on the contents page too, so less colour is better.

Image Usage- The image on the front cover will be of myself reading a book in the college.  The contents page will have two images- one of people sitting and one of a computer area.  My front cover image will be a mid shot, in which I will use a book as a prop.  This image will connote that the college is a positive learning area.

Text Usage- The sell lines will have a key word in each of them, e.g. enrichment.  Each of the listings on the contents page will have a teaser, with detail on that particular listing below it.  The sell line placed at the bottom will hook the reader in as it will be invitational.  The slogan is going to be underneath the masthead which will say: 'Your weekly college news'.  I am also going to include the Sunderland College logo on the cover too.  Some of the text on the contents page will link to the images as it will explain their purpose for being included in the issue.

Layout and Font- I will use a bold font for the masthead.  The sell lines will use a similar font.  The listings on the contents page are going to look slightly animatic.  The use of this sort of font welcomes the reader to the issue.  The sell lines on the cover will not be in a row; this will make the layout more interesting.  On the contents page, the images will have a page number on them to assist the audience.