Survey Analysis 2

For my qualitative research, I conducted a number of interviews in order to gain a better understanding of people's ideas and preferences.  I asked them the questions from my paper-based surveys, but I wanted them to provide more detail about their choices in order to gain a better understanding of their preferences.

The first person I interviewed was an 11 year old female.  She said that fashion magazines are her favourite because they have better images.  It is clear that things like clothing and make-up improve the images in fashion magazines.  She said that Pop is her favourite genre as it is good to dance to, so it is obvious that pop music is most popular amongst young people.  I found out that she listens to music after school and at the weekend- meaning she listens to it a lot.

The fact she said images drew her into a cover the most tells me that she likes the image to be appealing to her- preferably someone she is familiar with or is a fan of.  Another one of her answers was that she buys 2-3 magazines a month, but will only pay between £2.00 and £3.99.  This helps me because I think it would be safer to put the price of my magazine as £2.99.  Finally, my interviewee said that her favourite part of a magazine was real life stories.  My article is going to follow what the response was- finding out about people's lives.        

     

                                              

My second interview was with a 40 year old female.  They preferred 'women's magazines including celebrities, health and beauty and real life stories- which she said was her favourite thing in a magazine.  Evidently, women prefer fashion magazines because of their appealing images and colour.  This means that my product will be targeted more at males.  Like in the first interview, pop was this persons favourite genre.  She said it had always been her favourite, meaning my product stands more of a chance of being successful.  She told me she listens to music everyday, so pop music is clearly something she would be very interested in reading in a music magazine. 

                        

This person is also drawn in most by images.  I have found out that people find a magazine more appealing if it features someone they know with colours that you would associate with that person.  I was surprised to hear that my interviewee bought around 6 magazines a month and was willing to pay £4.00 or more.  She said that she would pay this if there was a gift inside.  I have taken from my surveys that including something in the magazine is a good idea.  I will not charge up to £4.00, but I will have a prize available to win instead of a gift.