Survey Analysis 1

These are my results from my paper-based surveys for my quantitative research.  They are presented in either a pie chart or a bar chart.  There is an explanation below each chart which analyses the results and says how the feedback will impact on the decisions for my project.


Although listening to music was the most popular choice, the people who said that they read could very possibly read magazines.  Going out with friends was also a popular choice.  They could possibly be going to gigs, which is a popular social activity.  Even exercising has a link to music, as many people listen to earphones whilst jogging.  This has affected one of my decisions as I am going to take an image of me supposedly recording music in a sound studio.

As colour, text and images are what really grab your attention, I was not surprised that no one chose the 'other' option.  The responses have affected my decision as I think it would be a better idea to increase the size of the cover image and place part of the sell lines over it.





If the majority of people are only buying one magazine per month, then it either means that they buy an expensive one or that they will only buy one if they are strongly drawn to it.  Based on my research, I realize that I must base my product on a pre-existing magazine in order to make it profitable.  I got the same result for 2-3 and 4+.  Evidently, some people only read magazines occasionally, however for some people magazines replace books.

I guessed that Pop would be the most popular genre and it was.  Indie and Classical got the same result.  Indie is very popular as it is not always massively different to pop.  The people who chose classical music also said film was their favourite type of magazine, meaning they probably like the use of classical music in movies.  Overall, I know that my magazine appeals to a large audience as it would have a lot of people buying it and would have a high readership.

I was surprised to find that Real life stories was the most popular inclusion of a magazine.  I was expecting it to be Interviews.  This makes it clear that people are interested in people's lives- especially females who were the only ones to choose this option.  This has affected my work as it means that my article will need to include interesting text.  It has also taught me that people feel the same way about images, reviews and interviews- but a good enough story will hook them in much more.  This is especially achieved by the use of enigma codes. 

Clearly, people are prepared pay more for a magazine- possibly because there is a gift inside or something you can win.  My magazine will possibly have a prize.  If so, it will be advertised on the cover and the details will be on the contents page.  Despite this, I will still charge between two and three pound.

Music magazines were the most read by my audience.  I was only going to use the guitar on the cover, but the response to this question has made me think that including it on the contents page too, it will better address that it is a music magazine, therefore more appealing to my audience.  Only females chose fashion and only males chose sports, so clearly there is an equal division of gender readership. 

The people in the age group 11-20 were similar.  For example, they all liked pop music and they all listened to music.  The age group 21-30 chose these options too.  The people in the group 31-50 chose listening to music as an option and said that images drew them in to magazine the most.  The people aged 41-50 only chose the same option once- that they preferred Indie music.  This indicates that people over 40 prefer more sophisticated music.  The one person over 51 said their favourite genre was pop, so not only young people like it.  Looking at the results, I can see that a more solid target audience for my magazine is 16-30.