Wednesday, 24 September 2014

Institution research


Emap- A British media company.  They specialise in the production of business-to-business magazines and the organisation of business events and conferences.  Based in London, the company was founded in 1947.  It was renamed 'Top Right Group' in 2012.  Magazines in their portfolio include: 'Architects Journal', 'Construction News' and 'Nursing Times'.

Natmags- It was a British magazine publisher based in London.  It started in 1910, but in 2011 it merged with Hachette Filipacchi Medias UK to form Hearst Magazines UK.  Their portfolio included: 'Cosmopolitan', 'Good Housekeeping' and 'Men's Health'.

Conde Nast- A mass media company headquartered in New York.  It was founded in 1909 and is a division of Advance Publications.  They launched Conde Nast Entertainment in 2011 to develop film, television and digital video programming.  They also own Fairchild Fashion Media.  Their portfolio includes: 'Vogue', 'Golf World' and 'The New Yorker'.

TimeIncUK- Previously called IPC Media, it is a consumer magazine and digital publisher based in London.  They have been in business since 1947 and have a large portfolio- selling over 350 million copies per year.  Magazines in their portfolio include: 'Chat Passion', 'Ideal Home' and 'Cycling Weekly'.

Future Publishing- Based in Bath, Somerset, UK and founded in 1985, this media company publishes over 180 magazines in fields such as film and photography.  It was ranked the sixth-largest media corporation in the UK in 2006.  Their portfolio includes: 'Total Film', 'Digital Camera' and 'PC Format'.

Bauer Media- A large European based media company that manages a portfolio of magazines, digital products, radio and TV stations.  It headquarters are in Hamburg, Germany and was founded in 1875.  They have a radio portfolio of national radio brands such as Kiss FM UK.  Their portfolio includes: 'Empire', 'FHM' and 'Heat'.

I have decided to choose Bauer Media to publish my product.  The reason for this is that they are a large company that don't only manage magazines- they also manage radio stations.  This is suitable for a music magazine as people who listen to music regularly listen to the radio, meaning my target audience use Bauer Media.




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